Revenue attribution guide

​

Why revenue attribution?

• See ROI - Understand which campaigns drive revenue, not just traffic
• Optimize spend - Focus your marketing budget on channels that convert
• Measure success - Track revenue by source, campaign, and keyword
• Make data-driven decisions - Use revenue data to guide your marketing strategy

​

How it works

1. Track visitors - PostMetric tracks all visitors to your site
2. Record payments - When a payment is completed, it’s recorded in PostMetric
3. Link payments to visitors - Payments are linked to visitors using:
   • Visitor/session IDs (most reliable)
   • Email matching (if user identification is enabled)
   • Timestamp correlation (fallback)
4. View revenue data - See revenue by source, campaign, and more in your dashboard

​

Setup methods

​

Method 1: Webhooks (Recommended)

​

Method 2: API

​

Linking payments to visitors

// When creating a payment
const payment = await stripe.checkout.sessions.create({
  // ... payment config
  metadata: {
    visitorId: window.postMetric?.getVisitorId(),
    sessionId: window.postMetric?.getSessionId(),
  },
});

​

View revenue data

• Revenue over time - See revenue trends
• Revenue by source - Which channels drive the most revenue
• Revenue by campaign - Campaign performance
• Conversion rates - Revenue per visitor by source
• Average order value - AOV by source

​

Next steps