Date range filters
Select a date range to analyze:- Today - View today’s data
- Last 7 days - View the past week
- Last 30 days - View the past month
- Custom range - Select any date range
- All time - View all historical data
Source filters
Filter by traffic source:- Direct - Direct visits (no referrer)
- Search - Search engine traffic
- Social - Social media traffic
- Referral - Referral traffic from other websites
- Email - Email campaign traffic
- Paid - Paid advertising traffic
Location filters
Filter by geographic location:- Country - Filter by country
- Region - Filter by region/state
- City - Filter by city
Device filters
Filter by device type:- Desktop - Desktop computers
- Mobile - Mobile devices
- Tablet - Tablets
Browser and OS filters
Filter by:- Browser - Chrome, Firefox, Safari, etc.
- Operating System - Windows, macOS, Linux, iOS, Android
Path filters
Filter by page path:- Specific path - View data for a specific page
- Path pattern - Use patterns to match multiple pages
Combining filters
You can combine multiple filters to get precise insights:- Traffic from Google in the US on mobile devices
- Revenue from email campaigns in the last 30 days
- Conversions from social media on desktop
Exclude filters
Exclude specific data from your analytics:- Exclude your IP - Don’t count your own visits
- Exclude countries - Exclude specific countries
- Exclude paths - Exclude specific pages (e.g., admin pages)
- Exclude hostnames - Exclude specific subdomains
Save filters
Save frequently used filter combinations for quick access.Export filtered data
Export your filtered data to CSV for further analysis.Next steps
Track custom goals
Learn how to track custom user actions