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Track multi-step conversion funnels to understand where users drop off and optimize your conversion process.

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What are funnels?

Funnels track a series of steps that users take to complete a goal. For example:
  1. Landing page - User visits your landing page
  2. Sign up - User creates an account
  3. Trial - User starts a trial
  4. Purchase - User makes a purchase

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Create a funnel

  1. Go to your website settings in the dashboard
  2. Click “Funnels” in the sidebar
  3. Click “Create Funnel”
  4. Enter:
    • Name - A descriptive name (e.g., “Signup to Purchase”)
    • Steps - Add each step in order

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Funnel steps

Each funnel step can be:
  • Page path - A specific URL path (e.g., /pricing)
  • Goal event - A custom goal event (e.g., signup_click)
  • Combination - Both path and goal

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Example funnel

Step 1: Landing Page (/)
Step 2: Pricing Page (/pricing)
Step 3: Signup Goal (signup_click)
Step 4: Purchase Goal (purchase)

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Track funnel progress

Funnels are automatically tracked when users complete steps. The tracking script detects:
  • Page views (for path-based steps)
  • Goal events (for goal-based steps)

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View funnel data

In your dashboard, you can view:
  • Funnel visualization - See the funnel flow
  • Conversion rate - Percentage of users who complete each step
  • Drop-off points - Where users leave the funnel
  • Time between steps - How long users take between steps
  • Funnel by source - Which traffic sources have the best conversion rates

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Example: E-commerce funnel

Step 1: Homepage (/)
Step 2: Product Page (/products)
Step 3: Add to Cart Goal (add_to_cart)
Step 4: Checkout Page (/checkout)
Step 5: Purchase Goal (purchase)

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Example: SaaS signup funnel

Step 1: Landing Page (/)
Step 2: Pricing Page (/pricing)
Step 3: Signup Click Goal (signup_click)
Step 4: Signup Form (/signup)
Step 5: Trial Started Goal (trial_started)
Step 6: Purchase Goal (purchase)

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Best practices

  1. Keep it simple - Start with 3-5 steps
  2. Use clear step names - Make it easy to understand each step
  3. Track meaningful actions - Focus on steps that matter to your business
  4. Analyze drop-offs - Identify where users leave and optimize those steps

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Next steps

Track custom goals

Learn how to track individual goal events